Big Wonder | Travel Texas x Atlas Obscura
Client: Travel Texas
Role: Executive Producer, Atlas Obscura
Website: traveltexas.atlasobscura.com
Everyone is familiar with the saying “Everything’s Bigger in Texas,” but Big Wonder is about more than size. It’s about the vast range of landscapes and possibilities the state provides–from RV museums, to technicolor birdwatching, to a small town's unlikely celebration of Scottish history. The state is full of surprises, big and small, and we've put together a map of the places and people that help make Texas uniquely larger than life.
In partnership with Travel Texas and 20 Texas destination-marketing-organizations, we launched a 360 campaign inclusive of 20 videos, 20 editorial articles and itineraries, and social content that promoted the unique and wondrous places in Texas.
We're going off the beaten path in the Lone Star State
Soar Back on The Wings of Time
The Cavanaugh Flight Museum is a one-of-a-kind experience, almost as rare as the planes it houses.
Located in Addison, Texas this museum boasts the
largest collection of rare and historic warbirds in the Southwest, many of which are still fully operational today.
Interested in learning more? Check out 6 Ways to Absorb Addison, Texas’ Arts and Culture.
The Magnifcient Palo Duro Canyon
Just a short drive from Amarillo, Texas is the second largest canyon in America, located in Palo Duro Canyon State Park. The park—part of the 120-mile long canyon—offers scenic views, both by car and on foot, and also allows visitors a chance to travel back in time to see the remnants of how President Roosevelt’s Civilian Corps shaped the landscape.
Interested in learning more? Check out This Family-Run RV Museum Offers a Glimpse into the Motor Homes of Yore.
The Joys of Bat-Watching
This isn’t any normal bridge. Locals and visitors alike congregate at Austin’s Congress Avenue Bridge in the evenings to watch the city’s unofficial mascots bursting into the air: bats. An estimated 1.5 million Mexican free-tailed bats find lodging here each year between March and October, consuming up to 30,000 pounds of insects per night. As useful as these critters are, there’s also something to be said about the fact that they sure do know how to put on a show.
Interested in learning more? Check out 6 Natural Wonders to Discover in Austin, Texas.
The Riveting History of the Texas Theatre
Originally built by eccentric film producer and aviator Howard Hughes, the Texas Theatre has a history that’s equally as riveting as the films it screens, as this is where Lee Harvey Oswald was captured after his assassination of President Kennedy. Despite undergoing a major facelift, it was remodeled again to its original facade to film a movie about JFK. Today, it’s one of the most storied landmarks in Dallas and a great place to catch a movie showing.
Interested in learning more? Check out 9 Dallas Spots for Unique Art & Culture.