PBR In-Home Advertising

Client: Pabst Blue Ribbon

Agency: Callen

Role: Senior Producer

Press: AdAge, Food & Wine, Print Mag, Fast Company

Pabst Blue Ribbon wanted to make their audience’s homes its newest ad platform—and put some of that ad budget in people’s pockets. PBR launched a new campaign called “In Home Advertising,” in which they paid people to decorate their house with PBR-branded merchandise. From highly visible items like shower curtains, rugs, toilet lids, and tablecloths, to more subtle logos, such as label stickers for fridge items and fish-tank billboards, people were able to order these for free online and, once posting photos of it all and tagging the brand, checks were sent to them in the mail.

Check out the website here: https://pbrinhomeadvertising.com/