Atlas Obscura x Visit California

Client: Visit California

Role: Executive Producer, Atlas Obscura

Campaign Website

 

Rediscover Childhood Magic in California

Who says kids are the only ones allowed to have fun?

 

California is Everyone's Playground

 

Unique Rides

Who says kids are the only ones allowed to have fun? In California, you're never too old to take a spin on an iconic Ferris Wheel overlooking the Pacific Ocean or dip down a historic concrete slide on a sheet of cardboard. Whether you're a casual thrill-seeker or an adventurous daredevil, California is filled with unique rides every generation can enjoy.

Big Wonder

California isn't just a state for big ideas and big dreams, it's also a place for BIG wonders! Whether it’s gazing in awe at giant redwood trees or chuckling in disbelief at colossal dinosaurs, be sure to give your neck a good stretch because in California everything is looking up!

Artful Adventures

California is known for being "free-spirited" and nothing expresses California's playful and eccentric vibe more than these one-of-a-kind art pieces. From the oceans that play music to the desert where giant dinosaurs roam, these unorthodox places are truly an artful adventure.

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