Tread by Everlane DTLA Pop Up

Client: Everlane

Agency: Imprint Projects

Role: Senior Producer

Imprint Projects created a month long pop-up community hub and retail experience in Downtown Los Angeles to launch Everlane’s new sustainable sneaker line Tread. Visitors to the space engaged with installations showing Everlane’s sustainable process, learned how to lead a greener lifestyle and had the opportunity to purchase the shoe. Local community leaders hosted a series of events that included experimental dance classes, a documentary film screening and a clothing drive for the Skid Row Community.

“People are connected globally, but they’re not connected locally. This is a space where we’re building community.” - LaRayia Gaston

By the Numbers

40k+ Engagements with ambassador and partner social content

23k+ Unique visitors to treaddtla.com

2k+ Store visitors over the course of the month

14 Community events in 20 days