Non-Fungible Planet | YouTube x Atlas Obscura
Client: YouTube
Role: Executive Producer, Atlas Obscura
Website: nonfungibleplanet.atlasobscura.com
In 2022, YouTube and Atlas Obscura are continuing our shared commitment to sustainability. We’ve partnered to put some of YouTube’s biggest creators in the driver’s seat as they guide us to eleven places of natural wonder in celebration of our incredible planet.
These creator-led adventures will span unthinkable heights and unexplored caverns, jaw-dropping waterfalls and one-of-a-kind deserts, otherworldly gardens and ecosystems rippling with life to reveal the marvels of our natural world. But it’s not all fun and games—this is adventure with a purpose.
Each eco-excursion will be tied to an NGO fighting to protect the vital habitats, landscapes, and waterways we’ve visited. We only get one planet, and while it’s important to appreciate its hidden nooks and crannies, it’s even better when we can help ensure they remain intact for future generations.
This year, we invite you to open your eyes, expect the unexpected, and join us in the obligation we all share to the place we call home. Happy Earth Day!
Our Non-Fungible Planet
This year, YouTube and Atlas Obscura are celebrating Earth Day by visiting some of the world’s greatest natural wonders. For every breathtaking YouTube creator-led eco-excursion, an adjoining article will dig deeper into each marvelous location or subject.
There’s no replacing this magnificent planet—jump in to find 11 more reasons to cherish our one-of-a-kind home.
Bretman Rock x Akaka Falls
Hawaiian local Bretman Rock takes us on a misty journey through a lush rainforest that culminates in a magnificent 442-foot waterfall. He’s joined by a local expert to discuss wildlife, folktales, and Hawaiians' distinct connection to the natural world.
AsapSCIENCE x White Sands
AsapSCIENCE take a geological foray into the largest gypsum dune field on earth, tracking down an endemic lizard, three-storey sand pedestals, and sledding down these stark, white dunes. The team examines the discovery of ancient footprints and outlines just how this otherworldly landscape came to be.
Mark Vins x Ecuadorian Rainforest
Few countries are more biodiverse than Ecuador, and there’s no better way to view the breadth of its stunning wildlife than “night-herping.” Mark Vins treks deep into the pristine rainforests of Ecuador’s Pastaza province to find unthinkable animals in their natural habitat.
MostlySane x Loktak Lake
Join MostlySane as she visits Keibul Lamjao National Park—the only floating national park on earth. Canoeing through this wondrous lake, we get a glimpse into the daily lives of the fisherfolk who fish from the lake and build their homes on floating mats of biomass.