Sonos x Beastie Boys Collaboration

Client: Sonos

Agency: Imprint Projects

Role: Senior Producer

Press: HIGHSNOBIETY, The Verge

 

To celebrate the release of the Beastie Boys memoir, Sonos partnered with artist Barry McGee to design the Beastie Boys Limited Edition Play:5. Imprint Projects supported this partnership through 6 global activations that took place during the Beastie Boys’ book tour.

Activations included custom sound installations, product displays, and limited edition zines. Imprint Projects also produced satellite “Pass the Mic” events, public book readings performed by fans, and social content to amplify the partnership. 

By The Numbers

6 Activations

4 Cities Around the World

10K+Zines Distributed

24M Social Impressions

380M Media Impressions

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