Lone Star Seltzer Mosquito Zapping Neon Bar Sign
Client: Lone Star Beer
Agency: Callen
Role: Senior Producer
Press: Adage, MusebyClio,
Zaaaaap! Zaaaaap! Zaaaaaaaaap!
That's the sound of mosquitoes meeting their electrified demise at Texas nightspots this summer thanks to Pabst's Lone Star Beer and creative agency Callen.
The team devised a branded 4-by-4-foot sign promoting Lone Star Seltzer that fries the blood-suckers real good, and it's touring outdoor eating and drinking establishments around the state.
Check out the video here!
Make Texas more refreshing.
"Our campaign was about making Texas more refreshing and enjoyable," agency founder and creative lead Craig Allen tells Muse. "We joked that we wished we could get rid of all the mosquitoes. And we all laughed. And then thought, 'Wait a second, maybe we can get rid of SOME of the mosquitoes!' "
Here’s how we made it.