Red Bull Rampage - Immersive Media Event NYC

Client: Red Bull

Agency: PHNTM

Role: Executive Producer

Project Overview: PHNTM | Red Bull Rampage Event Recap

Taking the Pinnacle of Freeride Mountain Biking to the Streets of NYC

In preparation for the annual Red Bull Rampage, an exhilarating freeride biking competition set against the backdrop of Zion National Park in Utah, Red Bull sought to ignite anticipation and captivate a New York City audience. Tasked with the challenge of bridging the gap between urban life and the breathtaking expanses of the competition's natural arena, PHNTM embarked on a visionary design journey. Harnessing the power of 360 spatial projection, this immersive experience transported attendees to the heart of the untamed canyons, celebrating the event's beauty and thrill.